A 15% WAGE GAP
IS 100% ABSURD



Campaign




Women in the Netherlands still earn 15% less than their male counterparts. This doesn’t only seem almost impossible to believe; the majority of Dutch CEO’s and HR managers indeed do not believe it. Together with WomenInc I created a social campaign tackling this ignorance by emphasizing how bizarre a wage gap is. Online films, GIFs and other assets show women in work-related settings getting 15% less coffee, 15% less lunch, 15% less working material or even 15% less presentation time. It’s all as ridiculous as 15% less money for the same job.














































Realised at KesselsKramer, 2019

Client: Women INC.
Creative Direction: Krista Rozema, Rens de Jonge
Copy: Sophie Rijnaard
Director: FromForm


Mark

© 2020. Stephanie Lüscher. Be nice!