Bringing sexuality up for discussion at the doctor

Every day the doctor’s office is filled with a variety of people, ranging from men and women to gays, cisgenders and transsexuals. They all visit their doctors in search of health care that fits their needs, yet due to shame and ignorance, it often leads to delayed or wrong diagnoses. To tackle that problem, I created a campaign for AGOM (the Alliance for Fitting Care), that opens up the doctor’s office for topics related to sexuality and gender.

Realised at KesselsKramer
AGOm (the alliance for fitting care)
Designer/Art Director: Stephanie Lüscher
Creative Director: Krista Rozema
Copywriter: Sophie Rijnaard
Photographer: Imke Panhuijzen