ARTE RE:



Campaign




Arte: RE – short for ‘regards’ – is a documentary series that sheds light on Europe’s untold stories. RE’s stories are contemporary and always with the potential to spark debate. To get that debate going, we challenge our audience to reconsider their worldview by creating ambiguous images symbolizing global topics that affect everyone’s everyday lives. The copy placed over the image shows two sides of the story that is shown and encourages the audience to reconsider their opinions (and those of others) and open
the debate.








































Realised at KesselsKramer, 2020

Client: Arte TV
Creative Direction: Gijs van den Berg
Copy: Sophie Rijnaard
Photography: Bastian Thiery


Mark

© 2020. Stephanie Lüscher. Be nice!