CELBRATING FREEDOM


Campaign




On May 5th every year, Dutch citizens everywhere celebrate the free society they live in. Across the country, 14 different 'Bevrijdingsfestivals' take place, featuring both Dutch and international artists. I came up with a new identity for them, and created useful brand guidelines all 14 parties could work with. The identity is inspired by a traditional element the organisation has been using for years: the freedom torch. Using the torch as a starting point, an original pattern and hand-drawn typography was created.



















































Realised at KesselsKramer, 2019

Client: 4en5 mei
Lettering: Anna Kiosse
Part: Art Direction, Graphic Design


Mark

© 2020. Stephanie Lüscher. Be nice!