Campaign, Identity

Every March the CPNB, a Dutch organisation that exists to promote reading, organises the National Book Week. The 2019 theme, Moeder De Vrouw (loosely translated: Mother & Woman), sparked a national debate on what a woman can and should be in this day and age. The theme De Moeder, De Vrouw was inspired by Martinus Nijhoff who wrote a poem exploring this role. This became part of the visual campaign that shows female energy in full colour.

Realised at KesselsKramer, 2019

Client: Boekenweek (CPNB)
Creative Direction: Gijs van den Berg
Copy: Sophie Rijnaard
Illustration: Olimpia Zagnoli


© 2020. Stephanie Lüscher. Be nice!