The honest look
on creativity

Capital C is a new hub for the creative industry in Amsterdam, offering flex desks, office space and a number of fabulous event and meeting spaces. But how do you become the main creative centre of Amsterdam, without the threshold becoming too high to get in? By focussing on the brutally honest and not so glamorous backside of creativity.

Client: Capital C
Art Director/Designer: Stephanie Lüscher
Copywriter: Sophie Rijnaard
Illustrator: Ahaok
Creative Director: Erik Kessels