Identity, Campaign

the honest look at creativity

Capital C is a new hub for the creative industry in Amsterdam, offering flex desks, office space and a number of fabulous event and meeting spaces. But how do you become the main creative centre of Amsterdam, without the threshold becoming too high to get in? By focussing on the brutally honest and not so glamorous backside of creativity:the struggle. With big, witty headings and scruffy illustrations, we built an identity that makes you smile – whether you’re a creative or not.

Client: Capital C
Creative Direction: Erik Kessels
Copy: Sophie Rijnaard
Illustration: Ahaok