For a good home
The Netherlands is facing a severe housing shortage, so the 8,000 homes under their management were not enough to assist people with lower incomes. In response, housing corperatin “De Sleutels" started building new homes, a departure from its traditional role as a landlord. As part of this change, "De Sleutels" collaborated with us to create a visual identity. The goal? Direct and friendly communication for tenants, along with a more serious (yet still friendly) tone for business purposes.
Client: De Sleutels
Art Director/Designer: Stephanie Lüscher
Designer: Simone van Delft
Copywriter: Huibert Jan van der Fange
Illustrator: Fried Cactus Studio
Creative Director: Merijn Straathof
![](https://freight.cargo.site/t/original/i/3494edd5ce393f95e52af5a757295060f9ea6eb6c0140a2708234b476cc8d6d9/DeSleutels_1.jpg)
![](https://freight.cargo.site/t/original/i/9cbd65e3d8048790e3ca37306bb33e4a331e13287182c06dd0b41ebe10fbd491/DeSleutels_Tshirt3.jpg)
![](https://freight.cargo.site/t/original/i/14defa2ca24e0c7354f38fe683901e5fec92f88cbd3e3dbff4ccc3fdfcbfb888/DeSleutels_Tote2.jpg)
![](https://freight.cargo.site/t/original/i/28ff494b7959f3077c6b2b093154cc7aee35e81c1c892a1d01cac4fbd54935a7/DeSleutels_5.jpg)
![](https://freight.cargo.site/t/original/i/08d58d71da1324943c98c6a2eaf230f2075afd1f57157f1df4123721895015f4/1080_Paal-Woning.gif)
![](https://freight.cargo.site/t/original/i/b2f941481c3fa920c1841930bf455581306ed6bf2169a2e0da5b370822df944b/1080_Sollicitatie-Vrijmibo.gif)
![](https://freight.cargo.site/t/original/i/9ce77bc588a8686542748433d2519d81a2814f425324bb3552877fff5d83ca08/1080_Langegracht-Schipholweg.gif)
![](https://freight.cargo.site/t/original/i/c81c3c8ffd5a1c6dda14d69eaccc0cfa9bc6d5bdba6747a9b2b863569ecd1811/DeSleutels_4.jpg)
![](https://freight.cargo.site/t/original/i/ba8d7a5b9e851e362b06f26a0fb87dfe7b0c45796d64bc543631bcf8a64a8424/DeSleutels_52.jpg)
![](https://freight.cargo.site/t/original/i/d5b37dd6615e1134b313bd01f6cef4cedba21f5d015bee6e3368d3519f5e5ae4/DeSleutels10.jpg)
![](https://freight.cargo.site/t/original/i/181c366b1cdf4e8b1d09798bb8b7f7d126eb3aef032929b1d5334ffc3630719d/DeSleutels12.jpg)
![](https://freight.cargo.site/t/original/i/3747ddb769982e866d5e708391f76e5c347e8df3010c0ba1066493895c11c287/DeSleutels7.jpg)