Start with logic.
End with magic.

Designing a new visual identity for the agency you love and work at is no easy task. At JUST, we’ve crafted our new identity around two core design principles: Simplicity and Wonder. These values guide every step of the creative process and are embodied in JUST’s mantra: “Start with logic. End with magic.” Breaking away from the standard black-and-white minimalism typical of design studios, JUST embraces vibrant color to reflect the energy and spirit of our culture. Alongside the bold use of color, we’ve developed a rich set of illustrations and stickers, adding a sense of wonder to everything from presentations and Figma files to our team’s laptops.

Client: just.agency
Made at: JUST
Art Director: Stephanie Lüscher
Animation: Liam van Dijk
Designer: Roland Cos, Simone van Delft, Melissa Akkoc
Creative Director: Merijn Straathof, Alessandro Carosso