A home for
urban nomads
If you enter a city that’s always on, you need room to clear your mind. Jono believes that the lighter you travel, the richer your experiences will be. We derived our brand pillars from a love of traveling light.
No one wants to sleep in a mess or drown in a sea of options–especially not when traveling. We believe that saying “no” to some things creates room for what you really care about. We created a brand story and visual identity for the new hotel Jono in Bangkok, that celebrates urban nomads on a mission to conquer the city.
Client: Jono
Created at: KesselsKramer
Copywriter:Brenda Waegemakers
Creative Director: Gijs van den Berg
![](https://freight.cargo.site/t/original/i/347bc7bd16a9cbdfb741b43b71bb22585ddb99b39e9514808e54d18a80229ca7/Jono_Website.png)
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![](https://freight.cargo.site/t/original/i/d57c6a4c6183ce9e566f325fa74c52459264b7f081a00cb0970df555c4abfc36/Jono_Restaurant.jpg)
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![](https://freight.cargo.site/t/original/i/7a51886d1a14977087013ed1505ffae789ae06878c10d940bbbdc6565b97f0e1/Jono_Flyer.jpg)
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![](https://freight.cargo.site/t/original/i/3e04ed354ff26df848337698b60b2d10281ac6a203f98db4b8b841ca7b7e43b6/Jono_Poster.jpg)