A home for
urban nomads

If you enter a city that’s always on, you need room to clear your mind. Jono believes that the lighter you travel, the richer your experiences will be. We derived our brand pillars from a love of traveling light.
No one wants to sleep in a mess or drown in a sea of options–especially not when traveling. We believe that saying “no” to some things creates room for what you really care about. We created a brand story and visual identity for the new hotel Jono in Bangkok, that celebrates urban nomads on a mission to conquer the city.

Client: Jono
Created at: KesselsKramer
Copywriter:Brenda Waegemakers
Creative Director: Gijs van den Berg