BRINGING SEXUALITY
UP FOR DISCUSSION
AT THE DOCTOR.



Campaign, Identity





Every day the doctor’s office is filled with a variety of people, ranging from men and women to gays, cisgenders and transsexuals. They all visit their doctors in search of health care that fits their needs, yet due to shame and ignorance, it often leads to delayed or wrong diagnoses. To tackle that problem, I created a campaign for AGOM (the Alliance for Fitting Care), that opens up the doctor’s office for topics related to sexuality and gender: ‘Komt een mens bij de dokter’. To explain the topic properly and provide content for it, we also presented a podcast, which is available through the campaign website and on Spotify.


































Realised: at KesselsKramer, 2019

Client: Women INC.
Creative Direction: Krista Rozema
Copy: Sophie Rijnaard
Photography: Imke Panhuijzen


Mark

© 2020. Stephanie Lüscher. Be nice!