Mijn lieve Datamonster

How do you visualize something as invisible and abstract as the internet's appetite for our personal data? For Mijn Lieve Datamonster, a theater production for young audiences, I created the complete visual world around a playful but ever-growing monster that feeds on the information we share online. The challenge was to translate complex digital concepts into a visual language that children could immediately understand, while still encouraging them to think critically about their online behavior.

Using a simple vocabulary of search bars, eyes, data fragments, and digital symbols, I designed a character that acts as a visible representation of the invisible systems behind the internet.  The result is a colorful and accessible visual universe that helps children understand what happens to their data online and sparks conversations about technology, privacy, and the digital world around them.

Client: Stichting toekomstbeeld der techniek, Rudy van Belkom
Art Director: Stephanie Lüscher
Animation: Madison Arias