MY TOMORROWS



Identity




myTomorrows is a platform that links patients who have exhausted all regular treatment options to experimental treatments for all kinds of diseases. It’s a complex work field on the borders of patient interests, healthcare providers and the pharmaceutical industry.
I builded an identity that creates a personal feel that welcomes patients, supports the physicians by their side, and accommodate the wants and needs of the industry. I introduced a combination of sketch-like illustrations and warm photography. The overall visual identity and tone of voice leaves room for personal stories and communicates warmth, without compromising myTomorrows’ business targets and professional feel. 
















































Realised at KesselsKramer, 2020

Client: MyTomorrows
Creative Direction: Rens de Jonge
Copy: Sophie Rijnaard
Photography: Renée de Groot
Illustration: Joost Stokhof



Mark

© 2020. Stephanie Lüscher. Be nice!