Identity, Campaign

Hacking an identity



In the autumn of 2020 the NRW-Forum, Dusseldorf’s avant-garde art museum, became a part of the Kunstpalast: the oldest art museum in Dusseldorf. To mark this bond, NRW-Forum needed a new identity which demonstrated their unity with the Kunstpalast but which also retained the original NRW-Forum attitude and style. We present NRW-Forum as the new kid on a block where it’s always lived. It is the ‘wild child’ to the Kunstpalast,expressing itself by taking parts of the Kunstpalast’s branding and hacking them to form its own identity. NRW-Forum’s hacking comes in all shapes and sizes. From digital hacks on the website to crossing out words with spray paint, the options are endless. This identity concept gives NRW-Forum’s creative department complete freedom and so the museum can continue to reinvent itself through hacking for many years to come.








Realised at KesselsKramer,

Client: NRW Forum Düsseldorf
Art Direction: Stephanie Lüscher
Creative Direction: Gijs van den Berg
Graphic Design: Tristan Roques
Copy: Sophie Rijnaard


Mark