Hacking an identity
NRW-Forum, Dusseldorf’s avant-garde art museum, became a part of the Kunstpalast: the oldest art museum in Düsseldorf. To mark this bond, NRW-Forum needed a new identity which demonstrated their unity with the Kunstpalast but which also retained the original NRW-Forum attitude and style. We present NRW-Forum as the new kid on a block where it’s always lived. It is the ‘wild child’ to the Kunstpalast, expressing itself by taking parts of the Kunstpalast’s branding and hacking them to form its own identity.
Client: NRW Forum Düsseldorf
Art Direction: Stephanie Lüscher
Creative Director: Gijs van den Berg
Graphic Designer: Tristan Rodriques
Copywriter: Sophie Rijnaard