For the love of bugs

Naturalis collaborated with Albert Heijn, the Netherlands’ biggest supermarket, to create a collection of very cool insect tattoos for young collectors to discover while doing the groceries. To make sure Naturalis has its own way of promoting the tattoos, I worked on an online campaign featuring three very smart kids and a whole lot of insects.

Client: Naturalis
Art Direction: Stephanie Lüscher
Creative Director: Gijs van den Berg
Copywriter: Sophie Rijnaard