Just like a caterpillar that retreats to turn itself into a butterfly, or a squirrel that hibernates to wake up like new in the summer, biodiversity museum Naturalis in Leiden is closing for a thorough renovation. The challenge to only use stock imagery lead us to a small campaign, where a crab burrows itself, a hedgehog curls up into a ball and an owl disappears into its hole as a metaphor for the closing of the public museum.

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Realised at KesselsKramer
Client: Naturalis
Designer/Art Director: Stephanie Lüscher
Copywriter: Sophie Rijnaard
Creative Director: Gijs van den Berg