I’M BETTER IN
DESIGNING SHIRTS
THAN RUNNING



Design




The “Sola-Stafette” is a running competition in Zurich in which each participating team of fourteen people runsa distance of 115.95 km altogether. I was tasked with creating a strong concept to design the shirts of my team.My idea was to use the back of the shirts to give the competitors running behind us a demotivating message.
















Realised at WIRZ/BBDO Zurich, 2015


Mark

© 2020. Stephanie Lüscher. Be nice!