Concept, Art Direction

A new identity for clothing swaps

In a world in which everything is on its way to becoming both sharable and sustainable, clothing could not stay behind. A clothing swap is probably the easiest way to completely update your wardrobe, without spending a dime on the fashion industry: you bring what you no longer wear, and take home the items others brought. To celebrate and facilitate this new travelling lifestyle of our clothes, non-profit organisation ‘Walk-in Closet’ organises clothing swap events all over Switzerland. When the Walk-in Closet asked for a new identity, I created one featuring clothing items that take matters into their own hands, and literally walk from one closet to the next: the true embodiment of a walk-in (and a walking) closet.

Client: Walk-In Closet Schweiz
Illustrations: Alice Kolb