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<channel>
	<title>Stephanie Lüscher</title>
	<link>https://stephanieluescher.com</link>
	<description>Stephanie Lüscher</description>
	<pubDate>Sat, 30 May 2026 17:32:53 +0000</pubDate>
	<generator>https://stephanieluescher.com</generator>
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		<title>JUST IDENTIY</title>
				
		<link>https://stephanieluescher.com/JUST-IDENTIY</link>

		<pubDate>Fri, 04 Oct 2024 09:43:13 +0000</pubDate>

		<dc:creator>Stephanie Lüscher</dc:creator>

		<guid isPermaLink="true">https://stephanieluescher.com/JUST-IDENTIY</guid>

		<description>
	
Start with logic.
End with magic.
Designing a new visual identity for the agency you love and work at is no easy task. At JUST, we’ve crafted our new identity around two core design principles: Simplicity and Wonder. These values guide every step of the creative process and are embodied in JUST’s mantra: “Start with logic. End with magic.” Breaking away from the standard black-and-white minimalism typical of design studios, JUST embraces vibrant color to reflect the energy and spirit of our culture. Alongside the bold use of color, we’ve developed a rich set of illustrations and stickers, adding a sense of wonder to everything from presentations and Figma files to our team’s laptops.
Client: just.agency
Made at: JUST
Art Director: Stephanie LüscherAnimation:
Liam van Dijk
Designer: Roland Cos,&#38;nbsp;Simone van Delft, Melissa AkkocCreative Director: Merijn Straathof, Alessandro Carosso

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	<item>
		<title>Mijn lieve Datamonster</title>
				
		<link>https://stephanieluescher.com/Mijn-lieve-Datamonster</link>

		<pubDate>Sat, 30 May 2026 17:32:53 +0000</pubDate>

		<dc:creator>Stephanie Lüscher</dc:creator>

		<guid isPermaLink="true">https://stephanieluescher.com/Mijn-lieve-Datamonster</guid>

		<description>
	
Mijn lieve Datamonster
How do you visualize something as invisible and abstract as the internet's appetite for our personal data? For Mijn Lieve Datamonster, a theater production for young audiences, I created the complete visual world around a playful but ever-growing monster that feeds on the information we share online. The challenge was to translate complex digital concepts into a visual language that children could immediately understand, while still encouraging them to think critically about their online behavior.

Using a simple vocabulary of search bars, eyes, data fragments, and digital symbols, I designed a character that acts as a visible representation of the invisible systems behind the internet. &#38;nbsp;The result is a colorful and accessible visual universe that helps children understand what happens to their data online and sparks conversations about technology, privacy, and the digital world around them.
Client: Stichting toekomstbeeld der techniek, Rudy van Belkom
Art Director: Stephanie LüscherAnimation:
Madison Arias


	


	




	




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	<item>
		<title>15% less</title>
				
		<link>https://stephanieluescher.com/15-less</link>

		<pubDate>Sat, 16 Sep 2023 12:08:39 +0000</pubDate>

		<dc:creator>Stephanie Lüscher</dc:creator>

		<guid isPermaLink="true">https://stephanieluescher.com/15-less</guid>

		<description>
	
15% less
In 2020, Dutch women still received 15% less salary than men. &#38;nbsp;This didn’t only seem almost impossible to believe; the majority of Dutch CEO’s and HR managers indeed didn’t believe it - and thus also didn’t feel inclined to do something about it. &#38;nbsp;To make them part of the solution, rather than the problem, we made a social campaign specifically targeted at employers. This campaign emphasizes how bizarre a wage gap really is. Online videos and GIFs show women in work-related settings getting 15% less coffee, 15% less lunch, 15% less working material or even 15% less presentation time. It’s all as ridiculous as receiving 15% less money for the same job.Update: In 2021, the wage gap had lowered to 14%. To point out the fact that this is still absurd, some assets were updated, to be campaigned with once more.Realised at KesselsKramer
Client: Women Inc.
Designer/Art Director: Stephanie Lüscher
Copywriter: Sophie Rijnaard
Creative Director: Krista Rozema, Rens de Jonge
Director:&#38;nbsp;FromForm



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</description>
		
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	<item>
		<title>CitizenM</title>
				
		<link>https://stephanieluescher.com/CitizenM</link>

		<pubDate>Thu, 05 Oct 2023 15:29:31 +0000</pubDate>

		<dc:creator>Stephanie Lüscher</dc:creator>

		<guid isPermaLink="true">https://stephanieluescher.com/CitizenM</guid>

		<description>
	
Design for people
citizenM, a disruptor in the hotel industry, emerged in 2006 at Amsterdam's Schiphol airport. Expanding to iconic cities like Paris, London, New York, Copenhagen, Zurich, Taipei, Kuala Lumpur, and Shanghai, citizenM caters to global travelers who traverse continents effortlessly. Their innovative design philosophy is at the heart of their legendary identity and communication. I've been tasked with creating a digital brand experience to showcase their design philosophy, targeting prospective citizenM employees and design enthusiasts.
Client: CitizenM
Created at: KesselsKramer Digital
Art Director/Designer: Stephanie Lüscher, Adam Morton-Delaney
Creative Director: Merijn Straathof, Alessandro Carosso
Coding: Cas Le Rooij
Illustrations: Haikoo Studio


	




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</description>
		
	</item>
		
		
	<item>
		<title>Mountains</title>
				
		<link>https://stephanieluescher.com/Mountains</link>

		<pubDate>Fri, 14 Jul 2023 14:45:46 +0000</pubDate>

		<dc:creator>Stephanie Lüscher</dc:creator>

		<guid isPermaLink="true">https://stephanieluescher.com/Mountains</guid>

		<description>
	
Greetings from&#38;nbsp;
a flat country
In 2017 I left the Swiss mountains for a country in which the highest mountains are the speed bumps on the road. Every now and then my parents send me a typical postcard of the mountains back home. Every breakfast, lunch and dinner I’d sit and the postcards hanging over my dinning table stare back at me. That’s when it came to me. As an answer to the lush slopes on the postcards sent by my parents, I decided to create my own alpinist postcards from the low lands. Because where the Netherlands has no scenery at high altitude, it does have many typical foods only the Dutch seem to enjoy, and no one else. Greetings from a flat country is a mountain range which shows the summits of Dutch cuisine. Nothing monumental or grandiose, just the simplest reflection of my new culture, food.

Client: Self-Initiated
Art Direction: Stephanie Lüscher
Photography: Pim Top
Press: It’s Nice That


	
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</description>
		
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	<item>
		<title>Naturalis Biodiversity</title>
				
		<link>https://stephanieluescher.com/Naturalis-Biodiversity</link>

		<pubDate>Fri, 14 Jul 2023 14:45:59 +0000</pubDate>

		<dc:creator>Stephanie Lüscher</dc:creator>

		<guid isPermaLink="true">https://stephanieluescher.com/Naturalis-Biodiversity</guid>

		<description>
	
Jenga and the future of our planet
"Biodiversity", you hear it all too often these days. But what exactly is it, and what exactly is so important&#38;nbsp;about it that nobody can really explain it properly? Naturalis, a Biodiversity Center, decided to change that&#38;nbsp;I helped to launch a living Jenga game as a metaphor for the manner in which all life is connected.&#38;nbsp;

Realised at KesselsKramer
Client: Naturalis Biodiversity Center
Designer/Art Director: Stephanie Lüscher
Creative Director: Rens de Jonge
Copywriter: Sophie Rijnaard
Director/Animator: Douwe Dijkstra
Illustrator: Olf de Bruijn
Sound Design: Jonas Leopold


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</description>
		
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	<item>
		<title>Capital C</title>
				
		<link>https://stephanieluescher.com/Capital-C</link>

		<pubDate>Fri, 14 Jul 2023 14:44:55 +0000</pubDate>

		<dc:creator>Stephanie Lüscher</dc:creator>

		<guid isPermaLink="true">https://stephanieluescher.com/Capital-C</guid>

		<description>
	
The honest look
on creativity
Capital C is a new hub for the creative industry in Amsterdam, offering flex desks, office space and a number of fabulous event and meeting spaces. But how do you become the main creative centre of Amsterdam, without the threshold becoming too high to get in? By focussing on the brutally honest and not so glamorous backside of creativity.
Client: Capital C
Art Director/Designer: Stephanie Lüscher
Copywriter: Sophie Rijnaard
Illustrator: Ahaok
Creative Director: Erik Kessels


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</description>
		
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	<item>
		<title>Out of Office</title>
				
		<link>https://stephanieluescher.com/Out-of-Office</link>

		<pubDate>Fri, 14 Jul 2023 14:45:46 +0000</pubDate>

		<dc:creator>Stephanie Lüscher</dc:creator>

		<guid isPermaLink="true">https://stephanieluescher.com/Out-of-Office</guid>

		<description>
	
Out of Office
On September 27, the whole of the Netherlands striked against climate change. With more than 25000 others, KesselsKramer marched through The Hague to demand more action from the Dutch government to prevent or at least do something about, climate change. As we left our church for a cause that concerns all of us, we decided to leave our e-mailers with an urgent OOO-message.Client: KesselsKramer
Designer: Stephanie Lüscher
Copywriter: Brenda Waegemaekers


	
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</description>
		
	</item>
		
		
	<item>
		<title>Arte RE:</title>
				
		<link>https://stephanieluescher.com/Arte-RE</link>

		<pubDate>Fri, 14 Jul 2023 14:46:05 +0000</pubDate>

		<dc:creator>Stephanie Lüscher</dc:creator>

		<guid isPermaLink="true">https://stephanieluescher.com/Arte-RE</guid>

		<description>
	
Arte RE:
Arte: RE – short for ‘regards’ – is a documentary series that sheds light on Europe’s untold stories. Re: offers a fresh look at current events tha&#38;nbsp;move Europe in 30 minute episodes. In the campaigns that went life over the course of 3 years, we challenge our audience to reconsider their worldview.
Realised at KesselsKramer
Client: Arte TV
Designer/Art Director: Stephanie Lüscher
Creative Director: Gijs van den Berg
Copywriter: Sophie Rijnaard
Photography: Bastian Thiery, Jan Höfer

	

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	<item>
		<title>Kiesrecht</title>
				
		<link>https://stephanieluescher.com/Kiesrecht</link>

		<pubDate>Fri, 14 Jul 2023 14:46:17 +0000</pubDate>

		<dc:creator>Stephanie Lüscher</dc:creator>

		<guid isPermaLink="true">https://stephanieluescher.com/Kiesrecht</guid>

		<description>
	
100 years
women’s suffrage
In 2019 the Netherlands celebrated the 100 year anniversary of women’s suffrage. In honour of this very first century of equal political participation, we created a video for WOMEN Inc. to launch on International Women’s Day&#38;nbsp;This short video highlights the history of women’s suffrage in the Netherlands, visualised with cakes and explained by Duch television presentor Emma Wortelboer.  
Realised at KesselsKramer
Client: Women Inc.
Designer/Art Director: Stephanie Lüscher
Copywriter: Sophie Rijnaard
Creative Director: Krista Rozema, Rens de Jonge
Photography: Thalia de Jong


&#60;img width="5464" height="3073" width_o="5464" height_o="3073" data-src="https://freight.cargo.site/t/original/i/da3d4385b831f8e6efffd04515a8de8d66d405609d0e5ea88b0c5448d570344e/100_jaar_kiesrecht_taart-edited.jpg" data-mid="185065619" border="0"  src="https://freight.cargo.site/w/1000/i/da3d4385b831f8e6efffd04515a8de8d66d405609d0e5ea88b0c5448d570344e/100_jaar_kiesrecht_taart-edited.jpg" /&#62;
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